Who is to Blame: Is it users of SEO tools or is it Google?
I admit. Before hearing about SEO products and site optimization trade, I thought Google was great. I Googled anything from celebrities, to photography, to news to odd objects and indiscriminately trusted the results. Then I learned about SEO tools and a whole e-commerce focused on site optimization, and my beliefs changed. But even before my discovery, having done a bit of reflective musings, I got a hunch that search engines, Google to boot, know far from everything, and share with the web community a fraction of that.
My search travails soon convinced me that Flikr is a higher quality image search source, that with the assistance of social bookmarking tools I can get nice current events coverage without the need to rummage through Google search retrieval (rummaging seems more fitting than Google search), and human search is best managed by Facebook. It seems that every time I look for strange objects on Google, the results are often messy, to put it kindly. Try Googling for SEO products and other SEO connected themes on Google and you are just about prepared to surrender your sanity. I mean, come on, what’s the connection between SEO software and employment webpages or Web casinos? Gladly, in my frustrations.
So when news of link building software and the whole field built around it entered my humble worldview, my doubts about webpages landing on P1 of Google increased virally. Do they deserve to be there and who is to blame, Google or webmasters using SEO applications. The ethical dilemma is immense. Do I seize using my SEO rank checker or do I quit using Google instead? I resolved that I can’t boycott Google just yet. At least not until the worthy rival enters the picture. For now I will keep juggling between Blekko, Google and the above methods to complement the SERP mess that Google is. And, oh,yes, I will keep playing with my SEO products.
Frankly, SEO programs is the reason why people like me get discovered online. Sophisticated as they are, Google bots are not likely to find some average person and position his domain well. In this respect, I still am a steadfast admirer of SEO applications and non-paid search. If it was all about the money, the Fortune giants would destroy me before I knew it. And there are hundreds of companies on the Fortune list! But here is another thing that irks me and other check backlinks users, I am certain. There are individuals who invest in SEO products and use them to sell shoeson online education sites and the like. What we see is rubbish that not only pervades the net but is also well indexed by search engines.
What is the user reaction to this? They search for SEO tool reviews and will instead find junk search findings. They get disappointed. So much for the “Internet equality”. Does this indicate that SEO software and service industry is bad? I don’t think so.
The unethical users of SEO tools need to stop corrupting the Internet but it’s like asking hackers to stop cracking the code. The sad side about it is that black hat SEOs are overusing the opportunity to be noticeable on the Internet that is given to the no-name person like me. For now users just have to be patient with them. We can only wish that Google will put more effort into spotting the schemers abusing SEO programs, and if Google doesn’t, the big search engine will.
Tags: google, Optimization, SEO, software tools, tool